There are countless ways to market your auto repair shop, and some of the most effective are simple. Ask your existing customers to refer you to their friends and family. Start a referral program to reward satisfied customers with exclusive incentives. People love free stuff, and auto repair customers can earn free oil changes and repairs with a loyalty program. Once your customers become loyal to you, they will tell their friends and family about your service and will be more likely to visit your shop in the future.
If you have enough cash to start your auto repair business on a shoestring budget, you can consider setting up a mobile mechanic service. Many towing services and insurance agents will refer business to you. After all, they are the first people to call when their car breaks down. Consider getting commercial property insurance for your shop. It covers lost equipment and any damage to your building. Homeowners insurance may not cover damage that your business does. In addition, workers’ compensation insurance will cover any injuries that happen on the job.
If you don’t have the capital for a large-scale startup, you can start with a home garage. You can also start doing repairs for family and friends. You can tell them about your business. Oftentimes, word-of-mouth is the most important part of starting an auto repair shop because it validates the business idea and demonstrates value to your customers. Ultimately, word-of-mouth is the best advertising for your auto repair shop, so start spreading the word to everyone you know!